One of Europe’s key gatherings for the attraction industry, IAAPA Expo Europe 2026 took place at ExCeL London from 22–24 September. Over the three-day event, professionals from across the industry came together to discover new products and technologies, discuss investments, and exchange insights on the latest developments shaping the sector.
ATRAX 2027 Makes Its Mark in London
During the event, ATRAX met with international industry professionals throughout the three days. As part of its participation, the team introduced ATRAX 2027 to visitors and exhibitors from different countries, sharing information about the upcoming event in Istanbul and the opportunities it will offer to industry professionals.
The meetings focused on international participation, new business connections, and potential collaborations across different markets. The ATRAX team also used the opportunity to connect with professionals from various segments of the industry and strengthen its international network ahead of the 2027 edition.
Taking place at Istanbul Expo Center from 28–30 January 2027, ATRAX 2027 will bring together professionals from different sectors through its AQUALAND, EVENT ARENA, and SMARTKENT thematic areas.
Following its participation in IAAPA Expo Europe 2026, ATRAX continues its international outreach and preparations for the 2027 edition in Istanbul.
ATRAX will welcome the international industry to Istanbul on 28–30 January 2027.








