


ATRAX Puts Technology at the Forefront with Its New Concept
From urban life to attractions, recreation to events and facilities, the technologies of the future are coming together under the ATRAX umbrella.

ATRAX 2027 Prepares to Bring the Industry Together in Istanbul with a New Vision
Taking place at the Istanbul Expo Center on January 28–30, 2027, ATRAX 2027 is preparing to bring together attractions, recreation, urban living, technology, and experience under one roof with its renewed format in its 14th year. The expo will span 60,000 square meters across six halls and is expected to host more than 500 companies.

TFTD and ATRAX-ARENA Join Forces: 27 Companies to Exhibit in a 400 m² Shared Concept Area
The All Exhibition Suppliers Association (TFTD) and ATRAX-ARENA have signed an important cooperation agreement aimed at bringing the trade show and live events industries together.

Gebze Chamber of Commerce and ATRAX Forge Partnership to Bring Regional Manufacturers to Global Markets
A cooperation agreement has been signed between the Gebze Chamber of Commerce and ATRAX to support manufacturers in Gebze in expanding their access to international markets.

ARENA Brings the Live Experience Industry Together Under the ATRAX Umbrella for the First Time
Taking place at Istanbul Expo Center from January 28–30, 2027, ATRAX 2027 is preparing to bring together the live experience industry on an international scale through ARENA, a new platform being launched for the first time this year.

AQUALAND Brings Together Industries That Enhance Quality of Life at ATRAX
AQUALAND, taking place as part of ATRAX at Istanbul Expo Center from January 15–17, 2027, will bring together the pool, spa, landscaping, and outdoor living industries on an international platform.

Celebrating Urban Experiences: ATRAX CITY AURA AWARD Launches with a Renewed Vision
Tureks International Exhibition, organizer of ATRAX Expo, is relaunching its long-standing ATRAX STAR Awards under a new identity: ATRAX CITY AURA AWARD. With an expanded scope, renewed vision, and stronger international focus, the program will recognize outstanding projects, products, and solutions that enhance urban life and create memorable experiences.

AQUAFUN and OUTDES Expo Unite Under the “AQUALAND” Umbrella!
AQUAFUN, a leading brand in pool and spa technologies, and OUTDES, a prestigious brand specializing in gardens, landscaping, and outdoor living spaces, have joined forces and are now positioned under the new “AQUALAND” brand.
