The countdown has begun for IAAPA Expo Europe 2026, taking place 21–25 September 2026 in London. Europe’s leading trade show for the attractions and leisure industry is preparing to welcome professionals from around the world with its largest edition ever.
Returning to ExCeL London after a four-year break, this year’s Expo reflects remarkable growth. Compared with 2022, the event has expanded by approximately 50%, featuring a 21,000-square-meter exhibition floor, more than 800 exhibitors, over 175 industry speakers, and 60+ educational sessions, making it one of the most comprehensive gatherings for the European attractions industry.
IAAPA Expo Europe is far more than a trade exhibition. It serves as a leading business and knowledge platform for professionals involved in theme parks, water parks, family entertainment centers, recreation facilities, museums, immersive experiences, and attraction technologies, offering valuable opportunities to discover innovations, exchange ideas, and build international partnerships.
One of the key themes this year will be the rapidly growing food and beverage (F&B) sector within attractions. According to IAAPA benchmark studies, F&B revenues can account for 30–35% of a park’s total revenue, highlighting its increasing importance as both a guest experience driver and a business strategy. Dedicated education sessions and exhibitors will showcase the latest trends in dining concepts, hospitality technologies, and visitor experience solutions.
The Expo will also feature an extensive program of leadership conferences, networking events, and exclusive EDUTours to Chessington World of Adventures Resort and LEGOLAND® Windsor Resort, providing participants with behind-the-scenes insights into two of the UK’s leading attractions.
Commenting on the event, Peter van der Schans, Executive Director and Vice President of IAAPA EMEA, said that returning to London is significant for both the UK market and the wider European attractions industry, adding that IAAPA is proud to present its largest Expo to date.
ATRAX Team Will Be in London
The ATRAX team will also attend IAAPA Expo Europe 2026, following the latest industry innovations, investment trends, and international business opportunities.
Throughout the event, Atraksiyon Network will bring you highlights from the exhibition floor, new product launches, inspiring projects, market insights, and the innovations shaping the future of the global attractions industry.
The countdown has begun for one of Europe’s most important gatherings for the leisure and attractions industry. This September, London will once again become the meeting point for professionals shaping the future of entertainment.
