1. Could you briefly introduce your company and the products and solutions you offer in the industry?
Harikalar is an experience agency and technology producer that has been transforming the stories of brands, venues, and events into digital and physical experiences since 2006. We bring software, mechatronics, electronics, design, and operational capabilities together under one roof, transferring the field knowledge gained from more than 20,000 events into new products. Activation King is our technology brand that transforms this accumulated expertise into scalable, global products. With AI Photo Booth Pro, AI Drawing Screen, Photo Mosaic Wall, GlamBot, self-service photo booths, and brand-specific interactive installations, we develop end-to-end experiences powered by artificial intelligence, augmented reality, robotics, and IoT. Our goal is not simply to create a moment that attracts attention, but to generate measurable engagement, shareable content, and sustainable revenue for businesses.
2. What factors influenced your decision to participate in ATRAX for the first time? Have you had the opportunity to visit our fair in previous years?
We previously attended ATRAX as visitors; 2027 will be our first year participating with an exhibitor stand. Since then, both our product portfolio and international user network have grown significantly. ATRAX’s stronger focus in 2027 on bringing together event technologies, live experiences, smart systems, and international trade was an important factor in our decision. We are now ready to showcase not only our ideas, but also mature products that are already operating in the field and being sold globally, allowing visitors to experience them firsthand.
3. Which products and solutions will you showcase at your stand? Could you tell us about the key features and application areas of these products?
At our stand, we plan to showcase the experiential products, software, and solutions developed under Harikalar and Activation King through live demonstrations wherever possible. AI Photo Booth Pro combines modes such as AI Effects, Face Swap, AI Video, virtual try-on, product placement, 360, GlamBot, Mirror Booth, classic photography, printing, sharing, and lead collection on a single platform. It runs on Windows, macOS, iOS, and Android. AI Drawing Screen transforms guests’ drawings into AI-generated art within seconds. Photo Mosaic Wall creates a giant brand visual in real time using photos collected throughout an event. GlamBot and self-service booths bring the software into the physical experience. Our solutions can be used at trade fairs, launches, festivals, weddings, hotels, museums, entertainment centers, retail environments, and corporate brand activations.
4. What are your expectations from ATRAX? Which industry professionals and markets are you aiming to establish new business partnerships with through the fair?
Our expectation from ATRAX is to demonstrate our products practically to the right decision-makers and hold qualified meetings that can develop into long-term partnerships. We want to meet with experience agencies, photo booth operators, event rental companies, hotels, museums, entertainment centers, retail brands, municipalities, investors, and technology integrators. With Europe, the Middle East, North Africa, the Balkans, and Central Asia as our priority markets, we aim to establish new partnerships through distribution, reseller, white-label, software licensing, and project-based production models.
5. Do you have export activities for your products? Which countries or regions are you currently targeting?
Exports are at the heart of our business model. According to Activation King’s publicly available product data, the platform is currently used by more than 3,000 event professionals in over 80 countries and has surpassed 10 million AI-generated photos. The software’s digital distribution, multilingual structure, and support for Windows, Mac, iOS, and Android enable us to enter new markets quickly. Harikalar’s 20 years of field experience, based on more than 20,000 events, also provides a strong implementation advantage in global projects. We aim to deepen our existing global reach by establishing new business partnerships across Europe, North America, the Middle East, Latin America, and Asia-Pacific.
